Tera Johnson

FFI Founder and Director

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company. Now the founder of the Food Finance Institute (FFI) and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.

Some of Tera’s areas of expertise include business model optimization, financial management, financial packaging, raising capital, food and farm sector economic development, meeting facilitation and strategic planning.

Tera asks the hard questions and provides the reality check necessary to help create and grow a profitable business that matches an entrepreneur’s passions and lifestyle. She has advised many companies on the need to pivot their brand or business model to succeed. In those tough situations in which a pivot is not enough, she has advised businesses on how to best sell or disband their companies. She works with you like a trusted friend, wanting you to learn from her experiences so you can operate more efficiently and profitably.

FFI has found a niche in providing sophisticated financial technical assistance. Tera loves creating a financial package for a business, establishing the cash needs number. From there, she works with you to find the right sources of money and the right partners for the business to grow. Additionally, with the launch of the Edible-Alpha® brand, she gets to bring conversations with industry experts to the community; every time she hosts a podcast, she gets to connect with another great human doing good work and share those insights with the world.

  • MS in Applied Economics: UW-Madison