Edible-Alpha® Podcast

Hosted by Tera Johnson, the Edible-Alpha® Podcast is your source for actionable insights into making money in food. Released twice-monthly, the podcast captures great conversations with consultants, entrepreneurs, bankers and investors about building and funding profitable food and beverage businesses.

Explore Some of our Recent Episodes

The Nuts and Bolts (and Benefits) of Scenario Planning

Eric DeLuca, founder of Leverage Point Consulting, a market development firm focused on land-based, sustainable and socially responsible enterprises. With vast experience in organizational and food-systems development, strategy and finance, he helps food and farm businesses strategize and secure funding to scale.

Katie Mleziva Gets Real About Brand Strategy

Katie Mleziva, founder of Real Food Brands, host of the Real Food Brands Marketing Podcast and instructor for our upcoming Building a Brand That Stands Out training course. FFI is a strong advocate for locking down your brand strategy early on so it can be systematically and intentionally engrained in all areas of your business. As a brand strategist, Katie helps natural food and beverage companies do this through defining, aligning and activating clear, consistent brand strategies that resonate with consumers.

Driftless Provisions Slices into the Charcuterie Business

Tera is joined by Ryan Wagner, Justin VerMeer and Spencer Schaller, the trio behind Driftless Provisions, an artisanal salami company based in Viroqua, Wisconsin. Since launching in 2017, the guys have grown the business steadily and smartly, recently taking production in-house.

Expert Insights into Selling on Amazon

Amazon expert Michael Zhang, CEO and founder of Fenrici Brands. The lifestyle company, started in 2018, sells over 50 items exclusively on Amazon generating over $4 million in sales.  Combining that success with his previous experience as VP of Ecommerce and Innovation at Lands’ End, Michael has added Amazon coaching and consulting to his business portfolio. In this episode, he and Tera discuss what it takes to sell well on Amazon.