432 N. Lake Street Madison, WI 53706  608-890-0780
Edible-Alpha Horizontal Logo - Registered Trademark

Edible-Alpha® is a digital resource hub providing people with actionable insights, training, resources and tools so they can build and fund the next generation of profitable food, beverage and value-added farm businesses.

There are, unfortunately, many bad business ideas being circulated on the internet. And right now there is a huge gap online in reliable, actionable resources around food and beverage profitability. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha®.

What is on Edible-Alpha®?

Curated Free and Premium Content

Edible-Alpha® includes free educational content about the best financial practices of food, beverage and value-added farm businesses. Edible-Alpha® also includes premium (paid) content, digital training and access to a community of practitioners who can help the next generation of food and beverage businesses get profitable and raise money.

The Profitability Transformation

Tera Johnson, founder and director, FFI and founder of teraswhey®

“I got to cause extraordinary change because my business teraswhey® grew to become financially sustainable. No money, no mission. I’ve discovered, very few people really understand how to make money in a food business. It’s not rocket science, but it also isn’t easy and it’s getting harder every day. And it’s getting harder at the same time that a huge consumer push for more healthy, local foods is causing an explosion in entrepreneurial food companies. Communities are starting incubator kitchens, farmers are starting food hubs, and it’s happening all across the country. Unfortunately, survival of the fittest capitalism in the digital age also means that business models that can never make money are going viral and are getting replicated across the country. So I asked myself what I could do to cause extraordinary change once again, this time by helping thousands of food entrepreneurs and stakeholders around the country learn how to make money in food. My answer is Edible-Alpha®.”

The Edible-Alpha® Next Generation Food and Agriculture Pitch Slam

The Edible-Alpha® Next Generation Food and Agriculture Pitch Slam is a pitch contest open to food, beverage and farm businesses in the Midwest to showcase their business ideas that connect agriculture and consumer-driven food products. The contest will have three awards/tracks, including Best New Regenerative Agriculture Business Concept, Best Social Impact Business and Best Investment Grade Business. This pitch slam will provide dozens of food and farm businesses a forum to practice and refine pitching their business ideas while setting the stage for future investment and economic prosperity in food and agriculture in the Midwest.

The Edible-Alpha® Podcast

The Edible-Alpha® podcast captures great conversations with consultants, entrepreneurs, bankers and investors about building and funding profitable food and beverage businesses, released twice-monthly on Apple podcasts or wherever you get your podcasts. You can subscribe or listen to some of our favorite episodes from 2018 below:

The Edible-Alpha® Insights Newsletter

The Edible-Alpha® Insights Newsletter is a roundup of the best food and beverage finance news, events, and resources from Edible-Alpha® and across the web, released twice-monthly right to your inbox. We have over 360 happy subscribers! You can subscribe and see some of our favorite articles from 2018 below:

The Edible-Alpha® Vimeo Channel