The Food Finance Institute (FFI) leverages and supports a collaborative network of professionals focused on building and funding profitable businesses in the food, beverage and value-added agriculture sector. We work to make sophisticated financial technical assistance available for every growing food, beverage and value-added agriculture enterprise.

FFI is a Business & Entrepreneurship program of the University of Wisconsin System Administration.

Through supporting our collaborative network and partners with training, resources, tools and mentorship, FFI fulfills its mission of making sophisticated financial technical assistance available to every growing food, beverage and value-added agriculture enterprise. This is the consulting model that is the foundation of all of the technical assistance we provide to these businesses.

Tera Johnson, Founder

“I started the Food Finance Institute to increase the likelihood of success for growing food, beverage and value-added farm businesses. 

This is a sector whose growth is being propelled by consumer passion for local food and consumer demand for more unique and healthy foods. However, the success of the sector has been constrained by a dearth of financial pragmatism. And, the financial complexity of securing traditional and new, alternative capital sources makes it very difficult for entrepreneurs to navigate on their own the process of securing the funding they need while also growing their business. 

Our work with companies over the past three years demonstrates that high-quality financial technical assistance can significantly increase a food company’s ability to access capital AND successfully grow.”

About Tera

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Recipient of the University of Wisconsin Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

New Hope Media

In a piece for Nutrition Capital Network and New Hope Media, Tera details how the acquisition of Whole Foods by Amazon could be truly transformative if Amazon can bring more of the sensual Whole Foods experience online. Read more.

Nutrition Capital Network

Tera currently serves on the NCN Selection Committee that helps to qualify dealflow in the natural products industry and mentor presenting companies. Tera mentored Love The Wild Founder Jacqueline Claudia to win the Expo West 2017 Pitch Slam.

Rural Opportunity Initiative

Tera partnered with the Georgetown Rural Opportunity Initiative and spoke at the Rural Investment Workshop in Des Moines, an event focused on how to close the gap of access to capital between entrepreneurs and investors in Rural America. Read more.

Sarah Larson, FFI Interim Director

About Sarah

Sarah Larson joined the Food Finance Institute in January 2019. She is responsible for managing day-to-day operations of FFI as well as grants and special projects. In addition, she leads business development for new partnerships, and provides consulting and technical resources to food and beverage clients. If you want to partner with FFI to provide technical assistance to your clients and stakeholders (through say a contract or grant deliverable) or to facilitate strategic planning to your community or offer customized consulting for your business you will likely talk to her!

Sarah has over 15 years of experience working with food in both the private and public sector. She was the first employee at Wisconsin Specialty Protein (WSP) where she helped launch the national tera’swhey® brand. In her many roles at WSP, she managed key tasks of business operations from finance to sales. She has also worked for Death’s Door Spirits and was a National Sales Manager at Tribe 9 Foods. Additionally, Sarah managed the Wisconsin statewide AmeriCorps Farm to School Program at the Wisconsin Department of Agriculture, Trade, and Consumer Protection and served as the Farm to Business Program Director at nonprofit REAP Food Group. She holds a BA in English and Philosophy from UW La Crosse and a Master’s Degree in Public Health from UW Madison. She currently serves on the Madison Food Policy Council and the Willy Street Co-op Board of Directors.

Shelbie Blank, FFI Program Coordinator

About Shelbie

Shelbie Blank joined the Food Finance Institute in March 2020 and is in charge of all Boot Camp and Consultant Training programming, as well as other speaking engagements. In addition, she also manages curriculum development and develops marketing materials and communications plans to support our work. If you want to partner with FFI to put on a training or boot camp, want to learn more about the services we provide, or want Tera to speak at your event, you will likely talk to her!

Shelbie holds a Bachelor of Science from Western Michigan University where she double majored in Biology and Environmental Studies and realized her calling in the local food movement. She credits her great-grandfather for instilling her with a love for growing food at an early age. However, it was her internships in urban gardening and rural farming that helped her recognize the career potential within food and agriculture. After undergrad, she spent time as an AmeriCorps service member in rural Missouri, which helped her connect more with agritourism, farmers markets, and the economic potential of food. For the past seven years, she has been working with small-scale, sustainable, regenerative, and organic focused farming education. Shelbie is also currently pursuing a Masters in Communication with a concentration in Integrated Communication and Advertising from Purdue University.

Brad Rostowfske, FFI FaBcap Accelerator Program Manager

About Brad

Brad has been working with the Food Finance Institute for several years now but officially joined the team in July of 2020. He manages all aspects of the FFI FaBcap Accelerator, so whether you are a prospective speaker for the program or an aspiring accelerator trainee, Brad is who you will speak with!

Brad is a uniquely qualified professional in the areas of innovation, new product development, marketing and engineering, with demonstrated accomplishments in consumer products brands and business to business new product development, marketing, engineering management, integrated systems design and cross-functional management. Think of Brad as a personal business general management trainer with a focus on maximizing your business’s profitability by the development and execution of your business plan. He has had the opportunity to learn and leverage best practices in all phases of business for the food and beverage industry. In the last 5 years, he has used these practices to help scale and grow food and beverage businesses without overburdening the owners with bureaucratic aspects. The net effect is helping growing companies focus on what is critical for their business and aligning their limited resources to profitably.

Andy Larson, FFI Farm Outreach Specialist

About Andy

Andy joined FFI as a Farm Outreach Specialist in January 2021.  Andy works with entrepreneurial farm businesses in Wisconsin to build farm financial management capacity and access the capital they need to grow.  Andy has expertise in farm business and marketing, agricultural lending, and grantsmanship.

Prior to joining FFI, Andy worked as an Agriculture and Commercial Loan Officer at a community bank, providing commercial credit to family farms and small businesses in northern Illinois and southern Wisconsin.  His portfolio included crop farms, dairy farms, and a wide variety of local food farms.  Before that, Andy worked in university extension in both Iowa and Illinois, providing programming on the business and marketing side of small farms, local foods, and sustainable agriculture.  Andy earned undergraduate degrees from the University of Notre Dame, a master’s degree in Natural Resources and Environmental Sciences from the University of Illinois, and a Master of Business Administration from Iowa State University.  Andy grew up on a dairy farm, and now lives with his wife and three daughters on a small-scale poultry farm just down the road, where they produce free-range brown eggs for local restaurants, retail stores, and farmers markets.


Food Finance Institute founder Tera Johnson hands over leadership to Sarah Larson

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Consultant joins Food Finance Institute to help farmers

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