Tera Johnson, Director of the Food Finance Institute, is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors. She leverages her experience as a national serial entrepreneur to educate her audiences on the importance of defensibly unique advantages, financial management and scaling of value-added food and beverage businesses.
See some examples of Tera’s speaking and teaching around the country
New Hope Media’s Brand Camp
Tera talked about the strategies necessary to finance growing food businesses in the “Must-have resources for scaling your omnichannel strategy” webinar with New Hope Media’s Brand Camp. View the webinar (Purchase Required)
Wallace Center Fellowship
Tera is part of the first cohort of the Wallace Center’s Regional Food Economies Fellowship Program to help provide models for successful engagement between regional food systems and community and economic development stakeholders.
Tera tells the TerasWhey® story on Milwaukee Public Radio
On the “How Did You Do That?” podcast, Tera talks about how it’s easy to start a company and it’s hard to scale one without a compelling business model that’s rigorously documented financially and legally, the right team and the right financing. Listen to the podcast.
Tera Johnson and FFI Profiled In The Capital Times
Tera talks asks aspiring food entrepreneurs “How are you going to be defensibly unique? How are you going to get a consumer to try your stuff?” People underestimate how much money they need and how big they need to be to break even.
Agricultural Utilization Research Institute (AURI)
In an interview with AURI, Tera emphasizes that target marketing is a huge piece of the consumer packaged goods (CPG) process that can be particularly difficult for those in the value-added food industry and rural entrepreneurs looking to scale.