432 N. Lake Street Madison, WI 53706  608-890-0780

The Edible-Alpha® podcast is your source for actionable insights into making money in food.

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Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business.

The Raboins From Brix Cider

“This podcast is incredibly inspiring and helpful to aspiring, new and seasoned entrepreneurs. The interviews are conducted in a way that the material relates to all kinds of food businesses. Tera is so well connected and has real life experience in start-up food businesses. A must-listen for anyone looking to start a new food business.”

Marie Raboin, Brix Cider

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Great Falls Development Authority
Leveraging Plant Based Foods For Rural ProsperityManufacturing and Processing, Value-Added AgricultureMay 23, 2019manufacturing-and-processing value-added-agriculture
Chesterhill Produce Auction
The Chesterhill Produce Auction – A Catalyst For Produce ProducersFood HubMay 9, 2019food-hub
Evolve Brands
At Evolve Brands, Strategy is EverythingNational Wholesale Brand, Sales and MarketingApril 23, 2019national-wholesale-brand sales-and-marketing
Fair Food Network
How The Fair Food Fund’s Patient Capital Yields Great ImpactRaising CapitalMarch 21, 2019raising-capital
Tim Keane Golden Angels Investors
Tim Keane On Golden Angels Investors’ Funding PhilosophyRaising CapitalMarch 7, 2019raising-capital
Joel Solomon Renewal Funds
Joel Solomon On How Food Businesses Can Be Part Of The Clean Money RevolutionRaising CapitalFebruary 7, 2019raising-capital
RP's Pasta
Peter Robertson of RP’s Pasta On Managing Growth And Changing With The ConsumerNational Wholesale Brand, Operations, Sales and MarketingJanuary 24, 2019national-wholesale-brand operations sales-and-marketing
Willy Street Co-op (Retail Grocery Co-op)
Ownership Differentiates Willy Street Co-op In A Changing Grocery MarketBusiness Models, Retail Grocery CooperativesJanuary 10, 2019business-models retail-grocery-cooperatives
Ron Williams Junior of Dorchesters Farm Food Hub
This Food Hub Leverages A Diverse Food Shed For A Resilient FutureFood Hub, OperationsNovember 29, 2018food-hub operations
Funky Fresh Spring Rolls
Food Entrepreneurship and Resilience: A Funky Fresh Take With Trueman McGeeSales and Marketing, Small Food StartupsOctober 18, 2018sales-and-marketing small-food-startups
ReGrained's Unique Business Model (Eat Beer, Help The Planet))
ReGrained, A Business Model For The Long Term And The PlanetBusiness ModelsSeptember 25, 2018business-models
Marketplace Strategy Logo - Amazon.com Consulting
Grow Your Food Brand On Amazon, If You Constantly OptimizeBusiness Models, Sales and MarketingSeptember 6, 2018business-models sales-and-marketing
Ephrata National Bank
How A Bank Can Strengthen Farming Communities Through Innovative LendingBest Podcasts of 2018, Raising CapitalAugust 23, 2018best-podcasts-of-2018 raising-capital
Apples at the Brix Cider farm
How This Hard Cider Business Is Learning From “The Struggle”Regional Wholesale Brand, Sales and MarketingJuly 19, 2018regional-wholesale-brand sales-and-marketing
Great Basin Food Co-Op
Growing A Successful Retail Food Co-op By Meeting Your Member’s NeedsOperations, Retail Grocery CooperativesJune 21, 2018operations retail-grocery-cooperatives
Old Fort Market Gardens
The Farmer Education Continuum In The Colorado MountainsBusiness ModelsJune 7, 2018business-models
Tribe 9 Foods
How Tribe 9 Foods Balances Economies Of Scale With A Changing MarketplaceBest Podcasts of 2018, Business Models, National Wholesale Brand, Sales and MarketingMay 24, 2018best-podcasts-of-2018 business-models national-wholesale-brand sales-and-marketing
Angela Mavridis Of TRIBALÍ Foods On Resonating With Your TribeNational Wholesale Brand, Sales and MarketingMay 10, 2018national-wholesale-brand sales-and-marketing
Union Kitchen
How Union Kitchen’s Ecosystem Helps Build Profitable Food BusinessesBest Podcasts of 2018, Business Models, Raising Capital, Shared-Use KitchensApril 19, 2018best-podcasts-of-2018 business-models raising-capital shared-use-kitchens
Misty Farmstead
Value-Added Producer Grants With Jim GageRaising Capital, Value-Added AgricultureApril 5, 2018raising-capital value-added-agriculture
Keewaydin Farms
Rightsizing The Ship: A Farmer’s Tale of Scaling DownBusiness Models, OperationsMarch 22, 2018business-models operations
Know Brainer
Scaling Innovative Food Products At The Right TimeBusiness Models, National Wholesale BrandMarch 8, 2018business-models national-wholesale-brand
Cogent Consulting Impact Investing Ecosystem
Impact Investing In Regenerative AgricultureRaising CapitalFebruary 16, 2018raising-capital
Seal The Seasons Blueberries Berry Blend
How Seal The Seasons Matches Mission With ScaleRegional Wholesale Brand, Sales and MarketingFebruary 1, 2018regional-wholesale-brand sales-and-marketing
Top Note Tonic
How Top Note Tonics Pivoted Beverage Categories and Understood Their MarketNational Wholesale Brand, Sales and MarketingJanuary 18, 2018national-wholesale-brand sales-and-marketing
Mobcraft Brewery and Taproom
MobCraft Beer’s Creative Sourcing of Recipes and FinancingBest Podcasts of 2018, Brewery, Business Models, Raising CapitalJanuary 4, 2018best-podcasts-of-2018 brewery business-models raising-capital
Madison Sourdough Dave Lohrentz
Growing Madison Sourdough Intentionally Through Vertical IntegrationBest Podcasts of 2017, Business Models, Vertically Integrated Business ModelDecember 21, 2017best-podcasts-of-2017 business-models vertically-integrated-business-model
Underground Food Collective Underground Meats
Jonny Hunter Of Underground Food Collective On Thinking Bigger in the Food SystemBest Podcasts of 2017, Business Models, Horizontally Integrated Business Model, MeatDecember 7, 2017best-podcasts-of-2017 business-models horizontally-integrated-business-model meat
Clare and Matt Quince and Apple
A Steady, Slow Growth Path For Quince and Apple’s Niche DominationBest Podcasts of 2017, National Wholesale Brand, Raising Capital, Sales and MarketingNovember 22, 2017best-podcasts-of-2017 national-wholesale-brand raising-capital sales-and-marketing
Love The Wild Box
How Love The Wild Built A National Brand For Frozen Farmed FishBest Podcasts of 2017, Raising Capital, Sales and MarketingNovember 16, 2017best-podcasts-of-2017 raising-capital sales-and-marketing
Financial Management
Refining Your Processes and Building Great Financial Packages For Your Food BusinessFinancial ManagementNovember 2, 2017financial-management
Wisconsin SBDC
How Your Food Business Can Build Great Financial SystemsFinancial ManagementOctober 19, 2017financial-management
Flavor Temptations
Food Business Brands Evolve With The ConsumerSales and MarketingSeptember 21, 2017sales-and-marketing
Rural Business Investment
The Capital Conundrum of Rural Economic DevelopmentRaising CapitalSeptember 11, 2017raising-capital
Midwestern BioAg
Midwestern BioAg and The Business of Biological FarmingOperations, Value-Added AgricultureAugust 24, 2017operations value-added-agriculture
FaBCap Accelerator
New Product Development and Rollouts For National Food and Beverage Brands: A ProcessNational Wholesale Brand, Sales and MarketingAugust 11, 2017national-wholesale-brand sales-and-marketing
FEED Kitchens
Shared-Use Kitchens And Their Tenants: A Shared Path to Financial SustainabilityBusiness Models, Shared-Use KitchensJuly 20, 2017business-models shared-use-kitchens
Considering In-House Food Manufacturing? Waste Can Be A Resource That Improves Your Bottom Line
Considering In-House Food Manufacturing? Waste Can Be A Resource That Improves Your Bottom LineManufacturing and Processing, OperationsJuly 6, 2017manufacturing-and-processing operations
How Much Is My Food Company Worth? Valuations With LBW Wealth
How Much Is My Food Company Worth? Valuations With LBW WealthRaising CapitalJune 22, 2017raising-capital
SBA 504 Loans with Diane Byler of WBD
SBA 504 Loans with Diane Byler of WBDRaising CapitalJune 8, 2017raising-capital
Wisconsin Food Hub Cooperative
Food Hubs with Tara Roberts-Turner of the Wisconsin Food Hub CooperativeBusiness ModelsMay 18, 2017business-models
Paul Dietmann Badgerland Financial
Farm Credit With Paul Dietmann of Badgerland Financial (Now Compeer)Raising Capital, Value-Added AgricultureMay 5, 2017raising-capital value-added-agriculture
The Conscious Carnivore
Black Earth Meats Evolves Into Conscious CarnivoreBusiness Models, Meat, Value-Added AgricultureApril 20, 2017business-models meat value-added-agriculture
Black Earth Meats
Biological Farming and Human Scale MeatBusiness Models, Meat, Value-Added AgricultureApril 7, 2017business-models meat value-added-agriculture
Chocolaterian Inside The Store
A Food Business Model Journey with Leanne Cordisco of the Chocolaterian CaféBusiness Models, Vertically Integrated Business ModelMarch 21, 2017business-models vertically-integrated-business-model
Summit Credit Union Logo
Working With Credit Unions Like Summit Credit Union To Grow Your Food BusinessRaising CapitalMarch 6, 2017raising-capital
Grow Your Food Business With Alternative Lenders Like WWBICRaising CapitalFebruary 17, 2017raising-capital
Gorilly Goods
Getting All The Way to a Strategic Investment In Your Food CompanyRaising CapitalFebruary 2, 2017raising-capital
UW Law And Entrepreneurship Clinic
Formation Documents, Raising Equity, and Protecting RecipesLegalFebruary 2, 2017legal
UW Law And Entrepreneurship Clinic
What’s In a Name? Trademark Protection for Your Food or Beverage BrandLegalJanuary 19, 2017legal
UW Law And Entrepreneurship Clinic
Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer StartupsLegalJanuary 18, 2017legal
Creme de la Coulee
Growing An Artisan Cheese Company By Selling Direct to ConsumersBusiness ModelsDecember 9, 2016business-models
Building Yumbutter™ Into a National Nut and Seed Butter BrandNational Wholesale Brand, Raising CapitalNovember 7, 2016national-wholesale-brand raising-capital

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