FREE WEBINAR with Tera Johnson
Wednesday, September 16, 10-11AM CT
Zoom Webinar
Learn how project financing can support food and agriculture infrastructure projects, including RFSI-funded opportunities, and how you can get help with complex capital-raising strategies.
Looking for funding to grow your food business?
Join us for a free webinar led by FFI Founder and Innovative Finance Expert Tera Johnson.
Growing a food business takes capital, but knowing where to find it, how much you need, and which funding sources are the best fit can be challenging. Whether you’ve heard “no” from lenders or investors, or you’re just beginning to explore financing options, this webinar will help you better understand your choices.
In this training, you will get a a practical framework for thinking about capital structures across different types of food businesses and help you identify the right funding partners for your stage of growth.
Register today for this free webinar and unlock knowledge of the best funding sources for your food business.
This webinar is free and open to food and farm business owners, founders, and staff as well as consultants, technical assistance providers, lenders, and others.
About Our Speakers
Tera Johnson is a serial entrepreneur and innovator focused on building the next generation of environmentally and economically resilient food and farming businesses. As the founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, she brings firsthand experience in starting, scaling, and exiting a nationally recognized food brand and translating those lessons into tools and insights for other entrepreneurs.
Tera founded Wisconsin Specialty Protein and launched the teraswhey® brand, growing it into a leading national natural foods product line. She raised $14 million in capital prior to generating revenue, built a complex and diversified capital stack, and ultimately sold her company to a publicly traded firm. Her experience navigating early-stage financing, rapid growth, and exit strategy informs her work supporting entrepreneurs across the food and agriculture sectors.
Through the Food Finance Institute, Tera has developed frameworks, tools, and educational programming that help food and farm businesses understand financial strategy, align capital with growth, and make informed decisions. Her work focuses on demystifying business growth and capital access by translating financial complexity into practical, actionable guidance grounded in real-world experience.