FREE WEBINAR with Tera Johnson
Wednesday, December 2, 3–4PM CT
Zoom Webinar
Growing the right products is only one part of building a successful agroforestry enterprise. In this webinar, you’ll learn how to design a stronger business model that supports long-term financial sustainability and profitability.
If you have a farm, you have a business model, either by design or by default. Taking a strategic approach to articulating this model can lead to a more financially sustainable agroforestry enterprise.
By default, most farmers start by thinking about what they’re growing on their farm, rather than how they’re going to make money. The result is a default business model that typically leads to farms that are not financially sustainable. This may be even more true for agroforestry farms, because they have multi-year gaps between investing in planting and having products to sell.
In this webinar, we’ll show you how to intentionally build a business model for your agroforestry enterprise. We’ll look at the components of a business model, explain how they interact with each other in an agroforestry context, and share resources that will help you start to define and document your agroforestry business model.
Register today for this free webinar and unlock knowledge of agroforestry business models.
This webinar is free and open to current and aspiring agroforestry farmers as well as consultants, technical assistance providers, lenders, and others.
About Our Speaker
Tera Johnson is a serial entrepreneur and innovator focused on building the next generation of environmentally and economically resilient food and farming businesses. As the founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, she brings firsthand experience in starting, scaling, and exiting a nationally recognized food brand and translating those lessons into tools and insights for other entrepreneurs.
Tera founded Wisconsin Specialty Protein and launched the teraswhey® brand, growing it into a leading national natural foods product line. She raised $14 million in capital prior to generating revenue, built a complex and diversified capital stack, and ultimately sold her company to a publicly traded firm. Her experience navigating early-stage financing, rapid growth, and exit strategy informs her work supporting entrepreneurs across the food and agriculture sectors.
Through the Food Finance Institute, Tera has developed frameworks, tools, and educational programming that help food and farm businesses understand financial strategy, align capital with growth, and make informed decisions. Her work focuses on demystifying business growth and capital access by translating financial complexity into practical, actionable guidance grounded in real-world experience.
This training is presented with support from Agroforestry Coalition.