• This comprehensive Marketing Strategy Roadmap for food and beverage founders will help you align product, market analysis, and brand identity with core financial and growth objectives. 
• You’ll receive expert-led instruction, tools, and group coaching.
• The series consists of 5 live, virtual group sessions in a concise, time-saving format.
• Through group instruction and consulting, this series taps into the expertise of CPG leaders in marketing, branding, and e-commerce to put you on a successful marketing strategy roadmap for your food or beverage business.

Mario DiFalco

Innovation and Marketing Leader, CPG Expert

SESSION 1

MArch 13, 2026, 10-11:30 AM CST

Product Market Fit: The Financial Formula for Breakthrough Growth  

The most common reason emerging CPG brands fail is not a lack of passion, but a failure to achieve genuine Product Market Fit (PMF). PMF is more than just having customers; it’s the evidence that your product solves a real consumer problem in a way that generates consistent, profitable, and scalable demand. 

In this strategic masterclass, CPG veteran Mario DiFalco will guide you through the innovation and validation process used by multinational and emerging growth companies alike. He will ensure your product is designed not just to tap into an unmet consumer need, but to do so with an eye on P&L stewardship. This is the critical step before allocating capital toward scaling.  

What You Will Master:

• Need State Mapping: Go beyond demographics to uncover true “white space” and unmet consumer needs. Learn how to align your product with a definable problem that consumers are willing to pay a premium to solve. 
• Concept Validation & Testing: Understand how to efficiently screen and validate ideas before sinking significant capital into R&D and manufacturing. Learn the metrics that prove consumer enthusiasm and purchase intent. 
• The Financial Guardrails of PMF: Learn to integrate financial feasibility early in the process. We will cover the link between strong PMF and a healthy P&L Development and how to forecast the “Size of Prize” for new product platforms. 
• Brand Positioning & Story: Strategically define your Brand Naming & Positioning to ensure your product’s story and unique value proposition immediately resonate with the target consumer and cut through fierce market competition. 

Walk away with the framework to rigorously test, validate, and financially vet your product, ensuring you are building a resilient brand positioned for breakthrough growth and high investment multiples. 

Pallavi Pande

Founder & CEO, Brandify

SESSION 3

March 27, 2026, 9-10:30 AM CST

GTM Strategy – Ecommerce: Building a Profitable Digital Channel 

For modern CPG brands, e-commerce is not optional—it is a core pillar of growth and a direct avenue to higher margins and invaluable customer data. However, launching an e-commerce channel without a robust Go-To-Market (GTM) strategy often leads to wasted ad spend and operational chaos. 

In this strategic deep-dive, Pallavi Pande, a CPG leader with experience scaling brands within large corporations and startups, will teach you how to build a financially viable and scalable e-commerce channel from the ground up. This session focuses on defining your digital goals, optimizing your path to purchase, and ensuring your P&L is protected. 

What You Will Master:

• Defining Your E-commerce GTM Strategy: Learn how to clearly define the objectives of your digital channel—whether it’s driving direct profit (D2C), generating trial (Amazon), or supporting retail distribution—and how to set measurable financial goals. 
• The Digital Path to Purchase: Map out the customer journey from awareness to conversion across owned and third-party channels. Understand the critical touchpoints required to guide a customer efficiently to checkout. 
• Digital Marketing & Acquisition: Gain a structured approach to leveraging digital advertising, SEO, and content. Learn how to allocate your ad budget strategically to acquire customers at a profitable Cost of Acquisition (CAC) and maximize your Customer Lifetime Value (CLV). 
• Operational Readiness & P&L Management: Ensure your logistics, fulfillment, and inventory systems are ready to support rapid e-commerce growth without collapsing your margins. Learn how to manage the digital channel P&L to maintain profitability and scale efficiently. 

Walk away with a comprehensive GTM framework that transforms your e-commerce presence from an experiment into a predictable, profitable growth engine for your CPG brand. 

Jenn Kippert

Founder, Jenn Kippert Design, LLC

SESSION 5

February 13, 2026, 9-10:30 AM CST

Brand Design & Assets: Translating Strategy into Visual Value 

Your Brand Design and Assets are the tangible, visual representation of your entire brand strategy—and they are the first thing a consumer, retailer, or investor sees. Poor design can signal unreliability or amateur status, immediately eroding trust and perceived value, regardless of the quality of your product. 

This critical session, led by a design expert who partners with CPG brands to craft their story and build their brand, focuses on transitioning your abstract Brand Strategy into a cohesive, high-impact visual identity. You will learn how purpose-driven design can be integrated into your packaging and marketing to drive meaningful engagement and secure a competitive edge. 

What You Will Master:

• The Design-Strategy Connection: Learn how to analyze your brand’s authentic personality and strategic rationale to ensure every visual element—from color palette to typography—is harmonized and delivers on your core message. 
• Packaging as Your Best Sales Tool: Understand the principles of effective integrated packaging design. Your package must instantly communicate key benefits, stand out on a crowded shelf, and clearly align with your brand’s purpose. 
• Essential Brand Assets: Define the must-have visual and non-visual assets (photography guidelines, logo usage, tone of voice, iconography, etc.) needed to maintain consistency across retail, e-commerce, and marketing materials. 
• Designing for the Financial Outcome: Learn how smart design choices minimize confusion, accelerate purchase intent, and ultimately, deliver positive financial impact by strengthening brand equity and value. 

Walk away knowing how to build a unified, professional, and purpose-driven visual identity that elevates your brand, earns trust, and positions you to prosper.