FREE WEBINAR with Eric DeLuca
Thursday, Oct. 23, 10-10:45AM CT
Zoom Webinar
Scaling a food brand or farm business is full of tough decisions—and this free session is designed to help you make them with clarity.
In a business environment that’s zigging and zagging every day, making big decisions and implementing strategy can be challenging. This free session is designed to help your food business move through every twist and turn with confidence and clarity.
Whether you’re D2C and looking to optimize markets; a founder doing the math on wholesale, co-manufacturing, and profit; or a farm-based value-added producer striving to make the overall enterprise work for the long haul, this webinar will help. It introduces strategic tools and a grounded, unflinching mindset that can make the difference between feeling like a “deer in the headlights” and agilely maneuvering toward opportunities others might not recognize.
Led by Eric DeLuca, Strategic Foresight Expert-in-Residence at the Food Finance Institute, you’ll get to know the historically proven scenario planning method, which can prepare your business for uncertainty, surface powerful options, and catalyze nimble strategy.
What You’ll Learn
How scenario planning builds strategic foresight for more resilient decisions such as:
- Scaling with intention: working capital, cost of money, and growth readiness
- Channel strategy: wholesale +/- direct-to-consumer—where’s the leverage?
- Co-manufacturing: when it makes sense and what to watch for
- National brand ambitions: what’s realistic, what’s next, and unintended consequences
- SKU rationalization: aligning product offerings with your goals and your best markets
Why Attend?
- It can be nearly impossible these days to separate “signal” from “noise” without this mindset
- Opportunities may be hiding in plain sight that become obvious as you develop these skills
- If you can’t think clearly, it’s not reasonable to expect to understand & address emergent challenges
- It’s focused, free, and built for food business owners like you
- You’ll leave with a practical next step for making critical decisions
- You’ll get access to a free resource: 10 Questions to Future-Proof Your Food or Farm Business
- Plus, a preview of our upcoming course designed to support your growth
Reserve your spot now and start planning your next move with clarity and confidence.