Director
Sarah Larson is a food systems professional with deep experience across food manufacturing, sales, and public-sector program leadership. Her work focuses on helping food and farm businesses strengthen operations, scale effectively, and navigate complex market and supply chain challenges.
Sarah was the first employee at Wisconsin Specialty Protein (WSP), where she helped launch the national tera’swhey® brand and supported the company’s early growth across finance, operations, and sales. She later served as National Sales Manager at Tribe 9 Foods and held roles with Death’s Door Spirits, building hands-on expertise in scaling branded food businesses and managing go-to-market strategies.
In the public and nonprofit sectors, Sarah has led statewide and regional initiatives to strengthen food systems and market access. She managed Wisconsin’s AmeriCorps Farm to School Program at the Department of Agriculture, Trade, and Consumer Protection and served as Farm to Business Program Director at REAP Food Group, supporting supply chain development and institutional purchasing. She currently serves on the Madison Food Policy Council and the Willy Street Co-op Board of Directors.
Sarah’s work centers on helping organizations solve operational and strategic challenges by translating complex systems into actionable plans for growth. She is particularly focused on advancing businesses that contribute to resilient supply chains, regenerative agriculture, and rural economic development.
Outside of her professional work, Sarah is a skater and treasurer for Madison Roller Derby and volunteers as a Big with Big Brothers Big Sisters. She enjoys cooking, reading, board games, and spending time with her dog, Radar.
- Master of Public Health – University of Wisconsin–Madison
- Bachelor of Arts, English and Philosophy – University of Wisconsin–Madison
