432 N. Lake Street Madison, WI 53706  608-890-0780

We work to make sophisticated financial technical assistance available for every growing food, beverage and value-added agriculture enterprise.

Food Finance Institute Client Successes

Directed by Tera Johnson, the Food Finance Institute (FFI) leverages and supports a collaborative network of professionals focused on building and funding profitable businesses in the food, beverage and value-added agriculture sector.

FFI is a project of the University of Wisconsin-Extension’s Division of Business and Entrepreneurship.

Through supporting our collaborative network and partners with training, resources, tools and mentorship, FFI fulfills its mission of making sophisticated financial technical assistance available to every growing food, beverage and value-added agriculture enterprise. This is the consulting model that is the foundation of all of the technical assistance we provide to these businesses.

Tera Johnson, Founder and Director

Tera Johnson, Food Finance Institute Director

“I started the Food Finance Institute to increase the likelihood of success for growing food, beverage and value-added farm businesses. 

This is a sector whose growth is being propelled by consumer passion for local food and consumer demand for more unique and healthy foods. However, the success of the sector has been constrained by a dearth of financial pragmatism. And, the financial complexity of securing traditional and new, alternative capital sources makes it very difficult for entrepreneurs to navigate on their own the process of securing the funding they need while also growing their business. 

Our work with companies over the past three years demonstrates that high-quality financial technical assistance can significantly increase a food company’s ability to access capital AND successfully grow.”

About Tera

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha™ podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW-Extension and winner of the Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

Nutrition Capital Network

Nutrition Capital Network

Tera currently serves on the NCN Selection Committee that helps to qualify dealflow in the natural products industry and mentor presenting companies. Tera mentored Love The Wild Founder Jacqueline Claudia to win the Expo West 2017 Pitch Slam.

Amazon and Whole Foods

New Hope Media

In a piece for Nutrition Capital Network and New Hope Media, Tera details how the acquisition of Whole Foods by Amazon could be truly transformative if Amazon can bring more of the sensual Whole Foods experience online. Read more.

Rural Business Investment

Rural Opportunity Initiative

Tera partnered with the Georgetown Rural Opportunity Initiative and spoke at the Rural Investment Workshop in Des Moines, an event focused on how to close the gap of access to capital between entrepreneurs and investors in Rural America. Read more.

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