Pasta Guru and Food Brand - Expert in Residence
Peter Robertson is a food entrepreneur and product innovator with deep expertise in fresh pasta production, brand development, and scaling specialty food businesses. His work focuses on helping emerging food companies refine products, build operational systems, and grow into successful, market-ready brands.
Peter founded RP’s Pasta Company in Madison, Wisconsin, in 1995, building it from a small startup into a nationally distributed brand. Drawing on his study of traditional Italian pasta-making, he developed products that reached hundreds of restaurants and grocery stores across the United States. In 2008, he created a fresh gluten-free pasta to meet a specific consumer need, which became the foundation for Taste Republic Gluten Free. The brand’s rapid growth—from $1 million to $5 million in revenue in five years—led to its evolution into Tribe 9 Foods and continued expansion to more than $15 million in sales.
Throughout his career, Peter has combined product innovation with operational execution, developing manufacturing processes and product lines that meet both culinary and commercial demands. His experience spans product formulation, scaling production, and building brands that succeed in competitive food markets.
Today, Peter works with emerging food businesses as a consultant and Expert in Residence, supporting entrepreneurs in product development, positioning, and growth strategy. He continues to stay closely connected to his craft, making fresh pasta and advancing his understanding of traditional and modern techniques.
