Boot camp offered in partnership with Center for Dairy Research

MADISON – The Food Finance Institute and Center for Dairy Research will be holding a four-day boot camp in February at Babcock Hall to help food and beverage companies take their business to the next level. 

This fast-paced, intense workshop combines training, one-on-one consulting and networking — taking entrepreneurs out of their day-to-day environment and giving them the tools they need to build a more resilient food business.

Boot Camp is right for you if:

  • Your business is profitable and you want to take its performance to the next level.
  • Your market position and profitability are eroding, and you know you need to adapt.
  • Your young company has never reached profitability, and you know things need to change.
  • You need to raise money and get prepared to be successful.

Part One, Feb. 4-5: Business Models, Market Research

Day 1 – Optimizing Your Business Model to Make Money

Day 2 – Fixing Your Financial Infrastructure

Part Two, Feb. 25-26: Your Financial Plan and Raising Money

Day 3 – Developing Your Financial Plan

Day 4 – Getting Ready to Raise the Money You Need to Execute Your Plan

Tera Johnson, Director of the Food Finance Institute, will lead morning training sessions; in the afternoons, she will work individually with clients. Johnson, a nationally recognized food and beverage business consultant and successful entrepreneur, has used this boot camp model across the country.

Boot camp registration is $1,200 per company (2 attendees per company). Wisconsin-based food or beverage companies that utilize dairy ingredients and have 50 or fewer employees will be eligible for a 25 percent rebate.

For more information or to register, go to Or contact CALS Conference Services, 608-263-1672.