432 N. Lake Street Madison, WI 53706  608-890-0780
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Edible-Alpha™ is a digital resource hub providing people with actionable insights, training, resources and tools so they can build and fund the next generation of profitable food, beverage and value-added farm businesses.

There are, unfortunately, many bad business ideas being circulated on the internet. And right now there is a huge gap online in reliable, actionable resources around food and beverage profitability. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha™.

The Profitability Transformation

Tera Johnson, founder and director, FFI and founder of teraswhey®

“I got to cause extraordinary change because my business teraswhey® grew to become financially sustainable.  No money, no mission.  I’ve discovered, very few people really understand how to make money in a food business.  It’s not rocket science, but it also isn’t easy and it’s getting harder every day.  And it’s getting harder at the same time that a huge consumer push for more healthy, local foods is causing an explosion in entrepreneurial food companies.  Communities are starting incubator kitchens, farmers are starting food hubs, and it’s happening all across the country.  Unfortunately, survival of the fittest capitalism in the digital age also means that business models that can never make money are going viral and are getting replicated across the country.   So I asked myself what I could do to cause extraordinary change once again, this time by helping thousands of food entrepreneurs and stakeholders around the country learn how to make money in food.  My answer is Edible-Alpha™.”

What will be on Edible-Alpha™?

Edible-Alpha™ will include free educational content for the general public about best financial practices of food, beverage and value-added farm businesses in the form of articles, videos, podcasts and other online resources. Edible-Alpha™ will also include premium (paid) content, digital training and access to a community of practitioners who can help the next generation of food and beverage businesses get profitable and raise money. Over time, the platform will include a curated collection of resources, developed in coordination with other contributors, which share best practices about how food entrepreneurs can make enough money to cause extraordinary change in a sustainable manner.

We plan to launch Edible-Alpha™ in earnest in 2018, but until then, there is great Edible-Alpha™ content already out there that you can tap into:

The Edible-Alpha™ Podcast

The Edible-Alpha™ podcast captures great conversations with consultants, entrepreneurs, bankers and investors about building and funding profitable food and beverage businesses, released twice-monthly on Apple podcasts or wherever you get your podcasts. You can subscribe or listen to some of our favorite episodes from 2017 below:

The Edible-Alpha™ Insights Newsletter

The Edible-Alpha™ Insights Newsletter is a roundup of the best food and beverage finance news, events, and resources from Edible-Alpha™ and across the web, released twice-monthly right to your inbox. We have over 200 happy subscribers! You can subscribe and see some of our favorite articles from 2017 below:

The Edible-Alpha™ Vimeo Channel