Innovative Finance Expert
Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company.
Tera personally raised $14M before her company had any sales, built a diverse capital stack, and ultimately sold her business to a public company. In her work with food and farm entrepreneurs, she focuses on demystifying business growth by offering practical guidance and expert-driven insights.
Recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.
- MS in Applied Economics: UW-Madison
Contact Tera Johnson
How a Unique Food Supply Chain Can Be Your Competitive Edge in Navigating Uncertainty
Whether you’re in the early stages of growing your food business or already distributing regionally, you’ve probably felt ...
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