Raising Equity

💰 Make your business model investment-ready 💰

💰 Assemble your financial request package  💰

💰 Develop a game plan for successfully raising both debt and equity  💰

💰 Prepare and deliver an optimized investor pitch 💰

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What can I expect from Raising Equity?

  • This training helps food and farm businesses successfully raise money, both debt and equity.
  • Includes four live virtual group sessions and two one-on-one consulting sessions.
  • Make your business model investible, start assembling a financial package request, and develop a game plan to successfully raise debt and equity. 
  • Our Innovative Finance Expert Tera Johnson helps you get ready to raise money legally and effectively.

This is right for you if …

1

You’re planning to grow your business and need guidance and the right business model to succeed

2

You know you’ll need to raise money but are unsure which sources are the best fit

3

You need to raise money and have questions about what an investor or bank will expect from you

Included in the Training:

  • 12 hours of live virtual group instruction (spread across 4 days) 
  • 1.5 hours of one-on-one consulting with Tera Johnson 
  • Feedback on your readiness to raise money through mock due diligence 
  • Tools, templates, and resources for preparing to raise money 
  • 2 participants per business

Customized Consulting:

This training includes 1.5 hours of consulting with Innovative Food Finance Expert Tera Johnson:

  • 1-hour consultation after session 1 or 2
  • 30-minute consultation after session 3
  • Additional consulting can be purchased as needed

During this time, your food or farm business will be front and center as you receive expert guidance on raising equity.

You’ll Get:

  • Business model benchmarks to help you gauge the state of your business.
  • Tools and templates such as proforma and forecasting templates, our trusted and tested pitch deck, and more.
  • “The list”: A financial review checklist that shows you what documentation you need to prepare to approach a bank or investor for a serious financing ask.
  • Access to the trainer in one-on-one consulting for your specific business.
  • Business pitch practice: Deliver and get feedback on your business pitch.

What to Expect

Day 1

Business Models 

  • 3 hrs. training
  • 1 hr. consultation (Day 1 OR Day 2)
Day 2

Financial Request Package

  • 3 hrs. training
  • 1 hr. consultation (Day 1 OR Day 2)
Day 3

Financial Plan

  • 3 hrs. training
  • 30 min. consultation
Day 4

Investor Pitches

  • 3 hrs. training
  • 1.5 hrs. investor pitch presentations

Meet Your Trainer: Tera Johnson

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey®, the Food Finance Institute, and the Edible-Alpha® podcast, Tera has personal experience in being an entrepreneur, raising money, launching a national brand and selling a company.

Recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.

Scholarship Opportunities are available, learn more.