Financial Foundations for Food Brands

🧮 Optimize your business model 🧮

🧮 Increase your profitability 🧮

🧮 Develop your financial management process 🧮

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What Can I Expect from Financial Foundations for Food Brands?

  • This fundamental training helps define, align, and strengthen the key elements of your food brand’s finances.
  • Food-focused entrepreneurs will establish a solid financial foundation with expert-led instruction, tools, and coaching.
  • The training consists of 3 live, virtual group sessions PLUS two 25-minute one-on-one consulting sessions with FFI’s Food Brand Expert in Residence.
  • Through group instruction, one-on-one consulting, and a plethora of tools and resources, this training will equip you to embark on a path towards profitability. 

This is right for you if you…

1

Want to have a financially healthy and consistent food business

2

Face financial challenges such as making payroll, maintaining cashflow, or securing financing

3

Have questions about how to run the financial side of your food business

4

Are unsure about your financial future as a food business entrepreneur

5

Have never reached profitability, or your profitability is eroding and you know things need to change

Participants Say …

Financial Foundations was great! The templates I got are helping me put together a more comprehensive financial model and plan for my business. The one-on-ones with Peter helped me identify the financial metrics I should be evaluating, and at what frequency. Definitely will be using the learnings to move my business forward!

— Jenn Brown, Founder & CEO, Foraged & Found

What Are the Financial Foundations of a Food Brand?

Financial foundations are the elements that need to be in place for your food brand to get and stay profitable.

They include your business model, profitability calculations, and financial management processes.

To build strong financial foundations, food brands need the right processes, tools, and expertise. All of these are provided in this 3-part training! 

Included in the Training:

  • 3 live virtual workshop sessions (2 hrs. each)
  • 2, 25-minute one-on-one expert consulting sessions with our Food Brand Expert
  • Dozens of financial tools and resources to start using immediately

What to Expect

Session 1

Optimize Your Business Model 

WHAT YOU’LL DO:

  • Understand how your business model forms the foundation of your success.
  • Define your ideal customer and understand the unique value you deliver to them.
  • Analyze the competition and highlight what sets you apart.

OUTCOMES:

  • Actionable strategies and tools to refine your business model, empowering you to make smarter business decision
Session 2

Profitability 

WHAT YOU’LL DO:

  • Assess: are you making money?
  • Understand the process for costing your products to account for unforeseen costs the business may incur, and guarantee profitability.
  • Price products with overhead and determine your break-even.

OUTCOMES:

  • Walk away with a cost build-up spread sheet that models out your consumer price.
Session 3

Financial Management Process

WHAT YOU’LL DO:

Understand and get familiar with how to use a food business’s three most important financial documents:

  • Profit and loss statement
  • Balance sheet
  • Cash flow statement

OUTCOMES:

  • Be able to plan the future growth of your food business with confidence.

Meet Your Instructor: Peter Robertson

While touring Europe as a stage carpenter for dance companies, Peter Robertson fell in love — with the food of Italy. He began studying the traditional fresh pasta that was a staple of the Italian food he loved and ultimately, began making authentic fresh pasta on his own.

Robertson later moved to Madison, Wisconsin, and opened RP’s Pasta Company in 1995. In 2008 he developed the best fresh gluten-free pasta for a friend that was diagnosed with celiac disease and grew the business from $1 million to $5 million in 5 years. The fresh gluten-free pasta was so successful that it was rebranded Taste Republic Gluten Free and led to the sale of the company to become Tribe 9 Foods. From there he pushed the sales north of $15 million.

RP’s fresh traditional pasta and Taste Republic Gluten Free fresh pasta is distributed to hundreds of restaurants and grocery stores throughout the United States. Today Peter continues to make fresh pasta at home and consults with emerging food brands, and he’s still in love.

Scholarship Opportunities are available, learn more.