Speaking and Thought Leadership
We believe that thought leadership is a powerful way to positively impact the success of food and agriculture innovators around the country.
Tera Johnson, the Director of the Food Finance Institute, is a frequent speaker on a range of topics related to her successful entrepreneurial national food company located in a rural community, teraswhey®, and to all things related to money in food.
Interested in Bringing Tera Johnson To Speak At Your Event?
Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder and Director of the Food Finance Institute and recipient of the University of Wisconsin Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.
See some examples of Tera’s speaking and teaching around the country
New Hope Media’s Brand Camp
Tera talked about the strategies necessary to finance growing food businesses in the “Must-have resources for scaling your omnichannel strategy” webinar with New Hope Media’s Brand Camp. View the webinar (Purchase Required)
Wallace Center Fellowship
Tera is part of the first cohort of the Wallace Center’s Regional Food Economies Fellowship Program to help provide models for successful engagement between regional food systems and community and economic development stakeholders.
Tera Johnson and FFI Profiled In The Capital Times
Tera talks asks aspiring food entrepreneurs “How are you going to be defensibly unique? How are you going to get a consumer to try your stuff?” People underestimate how much money they need and how big they need to be to break even.
Agricultural Utilization Research Institute (AURI)
In an interview with AURI, Tera emphasizes that target marketing is a huge piece of the consumer packaged goods (CPG) process that can be particularly difficult for those in the value-added food industry and rural entrepreneurs looking to scale.
Tera tells the TerasWhey® story on Milwaukee Public Radio
On the “How Did You Do That?” podcast, Tera talks about how it’s easy to start a company and it’s hard to scale one without a compelling business model that’s rigorously documented financially and legally, the right team and the right financing. Listen to the podcast