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Speaking and Thought Leadership

We believe that thought leadership is a powerful way to positively impact the success of food and agriculture innovators around the country.

Tera Johnson, the Director of the Food Finance Institute, is a frequent speaker on a range of topics related to her successful entrepreneurial national food company located in a rural community, teraswhey®, and to all things related to money in food.

Tera Johnson, Food Finance Institute Director

Interested in Bringing Tera Johnson To Speak At Your Event?

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder and Director of the Food Finance Institute and recipient of the University of Wisconsin Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

See some examples of Tera’s speaking and teaching around the country

NCN Square Logo

Nutrition Capital Network

FFI Director Tera Johnson currently serves on the Nutrition Capital Network Selection Committee that helps to qualify dealflow and mentor presenting companies in the natural products industry. Learn more about the Nutrition Capital Network

Brand Camp With New Hope Media

New Hope Media’s Brand Camp

Tera talked about the strategies necessary to finance growing food businesses in the “Must-have resources for scaling your omnichannel strategy” webinar with New Hope Media’s Brand Camp. View the webinar (Purchase Required)

Wallace Center

Wallace Center Fellowship

Tera is part of the first cohort of the Wallace Center’s Regional Food Economies Fellowship Program to help provide models for successful engagement between regional food systems and community and economic development stakeholders.

The Cap Times

Tera Johnson and FFI Profiled In The Capital Times

Tera talks asks aspiring food entrepreneurs “How are you going to be defensibly unique? How are you going to get a consumer to try your stuff?” People underestimate how much money they need and how big they need to be to break even.
Read more

Agricultural Utilization Research Institute

Agricultural Utilization Research Institute (AURI)

In an interview with AURI, Tera emphasizes that target marketing is a huge piece of the consumer packaged goods (CPG) process that can be particularly difficult for those in the value-added food industry and rural entrepreneurs looking to scale.
Read more

How Did You Do That? Podcast

Tera tells the TerasWhey® story on Milwaukee Public Radio

On the “How Did You Do That?” podcast, Tera talks about how it’s easy to start a company and it’s hard to scale one without a compelling business model that’s rigorously documented financially and legally, the right team and the right financing. Listen to the podcast

Natural Products Business School

Tera talks about how you can get YOUR product on and off the shelves at Expo East 2017 after teaching about fundraising at the Natural Products Business School.

Amazon and Whole Foods

New Hope Media

In a piece for Nutrition Capital Network and New Hope Media, Tera details how the acquisition of Whole Foods by Amazon could be truly transformative if Amazon can bring more of the sensual Whole Foods experience online. Read more.

Rural Business Investment

Rural Opportunity Initiative

Tera partnered with the Georgetown Rural Opportunity Initiative and spoke at the Rural Investment Workshop in Des Moines, an event focused on how to close the gap of access to capital between entrepreneurs and investors in Rural America. Read more.