432 N. Lake Street Madison, WI 53706  608-890-0780

Tagged: “Vertically Integrated Business Model”

Growing Madison Sourdough Intentionally Through Vertical Integration

Growing Madison Sourdough Intentionally Through Vertical Integration

Dave Lohrentz is co-owner of Madison Sourdough, a bakery, café, patisserie and mill in Madison, WI specializing in sourdough breads. They have grown using a vertically integrated business model by adding a restaurant that highlights their baked goods and bakery. They have also added an artisanal grain mill to their production processes, sourcing much of the flour themselves from local producers. Dave has found it is difficult to get the local and unconventional grain supply chain to a robust enough point to have options for multiple actors in the chain. He advocates for entrepreneurs to use the lean startup model of trying things, talking to customers, learning from mistakes and pivoting quickly, rather than writing up elaborate business plans built on assumptions that may not be true and may change over time.

Listen to Audio
A Food Business Model Journey with Leanne Cordisco of the Chocolaterian Café

A Food Business Model Journey with Leanne Cordisco of the Chocolaterian Café

Leanne Cordisco of the Chocolaterian Café talks about her path as an entrepreneur and what led her to her current food business model. She started out making a toffee with Belgian chocolate, French sea salt, and Wisconsin cream for wholesale via a local distributor. She realized that she was on a path to becoming a national brand, but didn’t want to raise the equity and other funds to cover the at least $1 million of upfront costs. She opened Chocolaterian as another revenue stream and more immediate source of cash flow. Now, this retail concept of a 3rd space with wine and chocolate is now her main business model.

Listen to Audio