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Tagged: “Small Food Startups”

Food Entrepreneurship and Resilience: A Funky Fresh Take With Trueman McGee

Food Entrepreneurship and Resilience: A Funky Fresh Take With Trueman McGee

Funky Fresh Spring Rolls is a company that produces uniquely flavored, hand rolled spring rolls that are baked or grilled (not fried) with fresh and local ingredients. Originally, the founder had wanted Funky Fresh to go directly to grocery store retail in part to avoid the all-consuming nature of owning a restaurant. But, grocery stores have competitive margins and shelf space where it is difficult to get trial, potentially limiting his cash flow at the early stage of the business. The Funky Fresh team began selling at Farmers Markets, which in addition to providing early cash flow have functioned as market research, allowing them to talk directly to consumers about the price point and what flavors are most popular. Funky Fresh has also been selling at sporting events, festivals and through catering, but recently opened up a temporary retail location. The company has plans to distribute frozen versions of their product to grocery stores in 2019/2020 after opening a few more retail locations and a “Funky Fresh Fun Factory” to mass-produce rolls.

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