432 N. Lake Street Madison, WI 53706  608-890-0780

Tagged: “Regional Wholesale Brand”

How This Hard Cider Business Is Learning From “The Struggle”

How This Hard Cider Business Is Learning From “The Struggle”

Brix Cider is a hard cider company in southern Wisconsin with about 1,000 trees, many of which were hand-grafted from local cultivated and wild apple varieties. After initially home brewing for many years, the hard cider company eventually connected with a local winery that had extra production capacity and began producing in small batches and self-distributing throughout southern Wisconsin. Their ultimate goal is to open a cider tasting room (increasing margins and cash flow); however, there have been many elements preventing them from getting their own facility. Through this struggle to find the right space, they have learned business problem solving skills and financial literacy. The combination of pragmatism and passion they have demonstrated has allowed them to work through and overcome “The Struggle” as they look to growing their business in the future.

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How Seal The Seasons Matches Mission With Scale

How Seal The Seasons Matches Mission With Scale

Patrick Mateer is the Founder and CEO of Seal The Seasons, a brand of produce frozen on a state-by-state or region-by-region basis that is then distributed to those same communities’ grocery stores. They began production in one of the partitions of a shared-use commissary kitchen facility where they installed an Individually Quick Frozen (IQF) production freezer. They began partnering with a co-packer in 2017 and almost doubled their gross margin contributions as a result, passing more money to their farmer suppliers. Patrick has seen customers respond to Seal The Seasons’ vibrant packaging and messaging in addition to price promotions, in-store features/displays, store circular placement, newspapers/traditional media and connecting via online media to the grocery’s eCommerce site. Though they thought they would need to raise $1 million to $2 million to finance their operation, now they estimate that they will need two or three times that amount due to increased consumer demand for their products and supporting their sales growth in turn. Pitching each investor based on their unique preferences and needs has been one of the most difficult things Patrick has had to learn as an entrepreneur.

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