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Tagged: “Legal”

Formation Documents, Raising Equity, and Protecting Recipes

Formation Documents, Raising Equity, and Protecting Recipes

Jeff Glazer of the UW Law and Entrepreneurship Clinic talks about how the type of entity you form matters in terms of your strategic path to grow and what kinds of money you are able to raise to support that growth. When raising equity, find legal counsel that understands what you need to do to comply with securities law and its required disclosures to investors or potential investors. Protect your recipes through legal processes as well as breaking down processes of your production to assign to multiple people, mitigating the risk of another person knowing all aspects of your product production process.

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What’s In a Name? Trademark Protection for Your Food or Beverage Brand

What’s In a Name? Trademark Protection for Your Food or Beverage Brand

Jeff Glazer of the UW Law and Entrepreneurship Clinic talks about the issues with trademarks for food and beverage businesses. Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very important. The United States is one of the few countries in the world that doesn’t have regional trademark registration. Trademarks should be distinct and evocative as opposed to generic and descriptive and the likelihood of confusion with other trademarked intellectual property is a consideration when pursuing trademarks.

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Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

Distribution rights matter a great deal for breweries and distilleries. Talking with a lawyer who has training and experience in the matter is the best way to protect the financial future of your beer brand. Whether or not you are a brewery vs. a brewpub matters a great deal to regulators. In Wisconsin, breweries get one on-brewery premise tap room and one off-brewery premise tap room.

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