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Tagged: “Horizontally Integrated Business Model”

Jonny Hunter Of Underground Food Collective On Thinking Bigger in the Food System

Jonny Hunter Of Underground Food Collective On Thinking Bigger in the Food System

Jonny Hunter, one of the founders of the Underground Food Collective, talks about the Collective’s growing as a series of horizontally integrated businesses. Their business model works because of infrastructure like a centralized production facility behind them to support their interrelated retail and manufacturing/processing businesses in an efficient manner across multiple product lines (meat, baking, pasta, fermented products) and multiple retail outlets (restaurants, events, butcher shops). He wishes that values around local and sustainable food could be used to create systems that have scalable efficiencies that are affordable to consumers and advocates for working together to build and sustain the infrastructure that would support processing and other means to scale up the local food system.

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