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Podcasts

Farm Credit With Paul Dietmann of Badgerland Financial (Now Compeer)

Farm Credit With Paul Dietmann of Badgerland Financial (Now Compeer)

The Farm Credit system consists of a farmer owned, farmer led co-ops which primarily lend to farmers and any agriculture producers anywhere in all 50 U.S. states and Puerto Rico, including manufacturing companies if majority owned by farmers. The book Fearless Farm Finances is a a farmer-friendly reference guide for all things financial relating to farming enterprises.

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Black Earth Meats Evolves Into Conscious Carnivore

Black Earth Meats Evolves Into Conscious Carnivore

Bartlett Durand of Conscious Carnivore, a whole animal butcher shop in Madison, WI talks about how Black Earth Meats (Black Earth, Wisconsin) evolved into Conscious Carnivore. The craft of cutting meat takes a long time to learn, and because Black Earth Meats operated at a human scale that honored the humans and the animals, his employees and animals were happy. However, the town of Black Earth eventually forced Black Earth Meats to shut down its operations. Conscious Carnivore remains open and thriving, educating people about where their meat comes from and how to cook it.

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Biological Farming and Human Scale Meat

Biological Farming and Human Scale Meat

Bartlett Durand worked with his father-in-law Gary Zimmer on Otter Creek farm, working with a local cheese maker to make a delicious, truly seasonal cheddar cheese. Bartlett saw huge demand for local/organic meats in his work with Otter Creek. However, there wasn’t consistent throughput and quality to properly serve consumers and restaurants. Rather than scaling up to compete with large-scale industrialized meat processors or launching a direct to consumer farm of his own to meet this demand, Bartlett began aggregating meat from existing local farms under the brand Black Earth Meats.

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A Food Business Model Journey with Leanne Cordisco of the Chocolaterian Café

A Food Business Model Journey with Leanne Cordisco of the Chocolaterian Café

Leanne Cordisco of the Chocolaterian Café talks about her path as an entrepreneur and what led her to her current food business model. She started out making a toffee with Belgian chocolate, French sea salt, and Wisconsin cream for wholesale via a local distributor. She realized that she was on a path to becoming a national brand, but didn’t want to raise the equity and other funds to cover the at least $1 million of upfront costs. She opened Chocolaterian as another revenue stream and more immediate source of cash flow. Now, this retail concept of a 3rd space with wine and chocolate is now her main business model.

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Working With Credit Unions Like Summit Credit Union To Grow Your Food Business

Working With Credit Unions Like Summit Credit Union To Grow Your Food Business

Like all credit unions, Summit is a cooperative which exists to serve their members. Summit is based in south-central and southeast Wisconsin and is the #1 Small Business Administration (SBA) lender in Wisconsin among credit unions for the past 6 years. Summit helps food entrepreneurs access SBA 7a programs to provide up to $5 million of capital to younger businesses for working capital, inventory, and equipment purchases. The SBA 7a Express program provides a quicker turnaround than the traditional 7a, allowing for loans up to $350,000.

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Grow Your Food Business With Alternative Lenders Like WWBIC

Grow Your Food Business With Alternative Lenders Like WWBIC

WWBIC works with both women and men by offering relevant business classes, business loans up to $250,000, assistance with personal financial management, and connections to people who can make things happen for business owners and entrepreneurs across the state of Wisconsin. These classes and technical assistance help business owners document their business plan and get prepared to raise money.

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Getting All The Way to a Strategic Investment In Your Food Company

Getting All The Way to a Strategic Investment In Your Food Company

Stephen and Chris McDiarmid of Gorilly Goods, a certified organic raw healthy snack maker in Jackson, Wisconsin talk about how their dehydration process and unique flavor profiles make them defensibly unique from other snack brands. Because they have such a unique product, they had to frequently dialogue with grocery stores about the best placement of their snacks, especially given the large amount of products now available in grocery stores and the competition for the right shelf space. They pitched the business model of Gorilly Goods at Expo West and made connections with Nature’s Path, now a strategic investor in their company.

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Formation Documents, Raising Equity, and Protecting Recipes

Formation Documents, Raising Equity, and Protecting Recipes

Jeff Glazer of the UW Law and Entrepreneurship Clinic talks about how the type of entity you form matters in terms of your strategic path to grow and what kinds of money you are able to raise to support that growth. When raising equity, find legal counsel that understands what you need to do to comply with securities law and its required disclosures to investors or potential investors. Protect your recipes through legal processes as well as breaking down processes of your production to assign to multiple people, mitigating the risk of another person knowing all aspects of your product production process.

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What’s In a Name? Trademark Protection for Your Food or Beverage Brand

What’s In a Name? Trademark Protection for Your Food or Beverage Brand

Jeff Glazer of the UW Law and Entrepreneurship Clinic talks about the issues with trademarks for food and beverage businesses. Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very important. The United States is one of the few countries in the world that doesn’t have regional trademark registration. Trademarks should be distinct and evocative as opposed to generic and descriptive and the likelihood of confusion with other trademarked intellectual property is a consideration when pursuing trademarks.

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Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

Distribution rights matter a great deal for breweries and distilleries. Talking with a lawyer who has training and experience in the matter is the best way to protect the financial future of your beer brand. Whether or not you are a brewery vs. a brewpub matters a great deal to regulators. In Wisconsin, breweries get one on-brewery premise tap room and one off-brewery premise tap room.

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