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Edible-Alpha™ Podcast Episode #5: Working With Alternative Lenders Like WWBIC To Grow Your Food Business

Edible-Alpha™ Podcast Episode #5: Working With Alternative Lenders Like WWBIC To Grow Your Food Business

In Edible-Alpha™ Podcast Episode #5, Tera talks with Andrea Hughes and An Nguyen of Wisconsin Women’s Business Initiative Corporation, or WWBIC.  WWBIC works with both women and men by offering relevant business classes, business loans up to $250,000, assistance with personal financial management, and connections to people who can make things happen for business owners and […]

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Edible-Alpha™ Podcast Episode #4: Getting All The Way to a Strategic Investment In Your Food Company

Edible-Alpha™ Podcast Episode #4: Getting All The Way to a Strategic Investment In Your Food Company

In Edible-Alpha™ Podcast Episode #4, Tera talks with Stephen and Chris McDiarmid of Gorilly Goods, a certified organic raw healthy snack maker in Jackson, Wisconsin.  They provide 2% of their profits to the Dian Fossey Gorilla Fund and are powered by 100% Renewable Energy. Stephen and Chris talk about how their dehydration process and unique flavor […]

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Edible-Alpha™ Podcast Episode #3, Part 3: Formation Documents, Raising Equity, and Protecting Recipes

Edible-Alpha™ Podcast Episode #3, Part 3: Formation Documents, Raising Equity, and Protecting Recipes

In Edible-Alpha™ Podcast Episode #3, Part 3, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the importance of using a lawyer (not an online cookie-cutter service like Legal Zoom) to draw up formation documents.  This is important in food businesses, especially because the type of entity you form matters in […]

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Edible-Alpha™ Podcast Episode #3, Part 2: What’s In a Name? Trademark Protection for Your Food or Beverage Brand

Edible-Alpha™ Podcast Episode #3, Part 2: What’s In a Name? Trademark Protection for Your Food or Beverage Brand

In Edible-Alpha™ Podcast Episode #3, Part 2, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the issues with trademarks for food and beverage businesses.  Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very […]

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Edible-Alpha™ Podcast Episode #3, Part 1: Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

Edible-Alpha™ Podcast Episode #3, Part 1: Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

In Episode 3, Part 1 of the Edible-Alpha™ Podcast, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the legal considerations of craft breweries and distilleries and how those considerations affect the profitability of food businesses.  One key takeaway: distribution rights matter a great deal for breweries and distilleries and talking […]

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Edible-Alpha™ Podcast Episode #2: Growing An Artisan Cheese Company By Selling Direct to Consumers

Edible-Alpha™ Podcast Episode #2: Growing An Artisan Cheese Company By Selling Direct to Consumers

In episode 2 of the Edible-Alpha™ Podcast, Tera talks with Bill Anderson of Creme de la Coulee.  Bill is a Wisconsin local artisan cheese maker who uses a CSA model through a cheese of the month club to connect directly with consumers. In this episode, he talks about what it takes to grow a local […]

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Change Food Fest Viewing Party

Change Food Fest Viewing Party

Tera Johnson, Director of the Food Finance Institute, gave a great talk at the 2016 Change Food Fest about the profitability transformation of food businesses and how that can allow entrepreneurs to create extraordinary change in the world.  You can view the talk in its entirety on Change Food’s YouTube Channel: Thanks to everyone who […]

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Edible-Alpha™ Podcast Episode #1: Building Yumbutter Into a National Nut and Seed Butter Brand

Edible-Alpha™ Podcast Episode #1: Building Yumbutter Into a National Nut and Seed Butter Brand

In Episode 1 of the Edible-Alpha™ podcast, Matt D’Amour, Co-Founder and Chief of Yumbutter™, talks about the concept of a brand in general and the importance of having multiple things that distinguish your food brand so you can remain defensibly unique.  In this interview, he talks about the challenges of growing a national food brand […]

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