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Edible-Alpha™ Podcast Episode #3, Part 3: Formation Documents, Raising Equity, and Protecting Recipes

Edible-Alpha™ Podcast Episode #3, Part 3: Formation Documents, Raising Equity, and Protecting Recipes

In Edible-Alpha™ Podcast Episode #3, Part 3, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the importance of using a lawyer (not an online cookie-cutter service like Legal Zoom) to draw up formation documents.  This is important in food businesses, especially because the type of entity you form matters in […]

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Edible-Alpha™ Podcast Episode #3, Part 2: What’s In a Name? Trademark Protection for Your Food or Beverage Brand

Edible-Alpha™ Podcast Episode #3, Part 2: What’s In a Name? Trademark Protection for Your Food or Beverage Brand

In Edible-Alpha™ Podcast Episode #3, Part 2, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the issues with trademarks for food and beverage businesses.  Since selling food or beverages like beer are about selling your brand, protecting that brand and its growth in value through the trademark process is very […]

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Edible-Alpha™ Podcast Episode #3, Part 1: Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

Edible-Alpha™ Podcast Episode #3, Part 1: Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups

In Episode 3, Part 1 of the Edible-Alpha™ Podcast, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the legal considerations of craft breweries and distilleries and how those considerations affect the profitability of food businesses.  One key takeaway: distribution rights matter a great deal for breweries and distilleries and talking […]

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Edible-Alpha™ Podcast Episode #2: Growing An Artisan Cheese Company By Selling Direct to Consumers

Edible-Alpha™ Podcast Episode #2: Growing An Artisan Cheese Company By Selling Direct to Consumers

In episode 2 of the Edible-Alpha™ Podcast, Tera talks with Bill Anderson of Creme de la Coulee.  Bill is a Wisconsin local artisan cheese maker who uses a CSA model through a cheese of the month club to connect directly with consumers. In this episode, he talks about what it takes to grow a local […]

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Change Food Fest Viewing Party

Change Food Fest Viewing Party

Tera Johnson, Director of the Food Finance Institute, gave a great talk at the 2016 Change Food Fest about the profitability transformation of food businesses and how that can allow entrepreneurs to create extraordinary change in the world.  You can view the talk in its entirety on Change Food’s YouTube Channel: Thanks to everyone who […]

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Edible-Alpha™ Podcast Episode #1: Building Yumbutter Into a National Nut and Seed Butter Brand

Edible-Alpha™ Podcast Episode #1: Building Yumbutter Into a National Nut and Seed Butter Brand

In Episode 1 of the Edible-Alpha™ podcast, Matt D’Amour, Co-Founder and Chief of Yumbutter™, talks about the concept of a brand in general and the importance of having multiple things that distinguish your food brand so you can remain defensibly unique.  In this interview, he talks about the challenges of growing a national food brand […]

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Introducing the Edible-Alpha Podcast

Introducing the Edible-Alpha Podcast

The Food Finance Institute and Edible-Alpha are launching the Edible-Alpha podcast! Edible-Alpha™ is a curated open-source food business consultant community and digital learning platform for food and value-added farm enterprises and the people who fund them.  It will include free educational content for the general public about best financial practices of food businesses in the […]

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