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Podcasts

Building Yumbutter™ Into a National Nut and Seed Butter Brand

Building Yumbutter™ Into a National Nut and Seed Butter Brand

Matt D’Amour, Co-Founder and Chief of Yumbutter™, talks about the concept of a brand in general and the importance of having multiple things that distinguish your food brand so you can remain defensibly unique. There are many challenges in growing a national food brand and it is important to raise the right amount of money (usually more than you think) to support the roll-out of your national brand in grocery stores. Matt also talks about the social impact of Yumbutter™ and how that is hardwired into their DNA as a certified B-Corp, something that other brands lack. However, he talked about their customers first and foremost caring about the quality of their product and how the social impact of what they do figures in to the hierarchy of their messaging to consumers.

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Introducing the Edible-Alpha™ Podcast

Introducing the Edible-Alpha™ Podcast

The Food Finance Institute and Edible-Alpha™ are launching the Edible-Alpha™ podcast! Edible-Alpha™ is a digital resource hub providing people with actionable insights, training, resources and tools so they can build and fund the next generation of profitable food, beverage and value-added farm businesses. There are, unfortunately, many bad business ideas being circulated on the internet. And right now there is a huge gap online in reliable, actionable resources around food and beverage profitability. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha™.

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