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Podcasts

Edible-Alpha™ Podcast Episode #21 – A Steady, Slow Growth Path For Quince and Apple’s Niche Domination

Edible-Alpha™ Podcast Episode #21 – A Steady, Slow Growth Path For Quince and Apple’s Niche Domination

Matt and Clare Stoner Fehsenfeld are the married duo behind Quince and Apple, a national brand of small-batch, well-balanced preserves that are often paired with cheese and charcuterie. When they started their business, they realized that because they have a labor-intensive, artisanal product, their best strategy was not to compete on quantity or price. Instead, they chose to compete by dominating an emerging niche (pairing their products with specialty cheeses) while telling the defensibly unique story of their brand’s artisanal processes.

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Edible-Alpha™ Podcast Episode #20 – How Love The Wild Built A National Brand For Frozen Farmed Fish

Edible-Alpha™ Podcast Episode #20 – How Love The Wild Built A National Brand For Frozen Farmed Fish

Love The Wild CEO Jacqueline Claudia managed a fish farm before launching Love the Wild with co-founder Christy Brouker in 2014 to fill the gap in the market for convenient, delicious and environmentally friendly, freshly frozen seafood. The knowledgeable food entrepreneur community in Boulder helped Jacqueline understand the realistic path to building a national food brand, including meeting investor expectations and how much money it would take to grow the company’s top-line sales. Love the Wild is in the current cohort of companies in the Chobani incubator and counts Leonardo DiCaprio as an investor.

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Edible-Alpha™ Podcast Episode #19, Part 2 – Refining Your Processes and Building Great Financial Packages For Your Food Business

Edible-Alpha™ Podcast Episode #19, Part 2 – Refining Your Processes and Building Great Financial Packages For Your Food Business

There is value in having a process for financial management and fine-tuning it as you learn more about your business. For example, if you project your needed cash or total sales based on a specific set of assumptions and track it accordingly, you can see how accurate you were and get better at projecting as a result. The more you have the ability to analyze what went right or wrong, the more useful your financial model and plan are to making business decisions. Being able to have both an accurate history and a record of making realistic projections that were met can give entrepreneurs credibility with lenders, investors and the business’ board of directors.

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Edible-Alpha™ Podcast Episode #19, Part 1 – Building Great Financial Systems For Your Food Business

Edible-Alpha™ Podcast Episode #19, Part 1 – Building Great Financial Systems For Your Food Business

In Edible-Alpha™ episode #19, Part 1, Tera talks with Dan Lemmer of the Wisconsin SBDC’s capital access team about building great financial systems and realistic projections for food, beverage and value-added agriculture businesses. From the entrepreneur’s perspective, the most important thing when using an accounting package is to ensure accurate setup and data entry so that they are able to produce accurate financial statements. Dan cautions entrepreneurs to only track the information they plan to use. One of the biggest decisions entrepreneurs make in setting up their financial systems is figuring out how much to outsource vs. do in-house. While entrepreneurs need to understand their financial statements and financial drivers, they can often have an outside person come in monthly or quarterly to help take on the more complicated accounting and tax issues, including adjusting journal entries. Then, once the business grows, they can hire someone in-house to help them manage that process as well as help with financial analysis and projection.

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Edible-Alpha™ Podcast Episode #18 – Food Business Brands Evolve With The Consumer

Edible-Alpha™ Podcast Episode #18 – Food Business Brands Evolve With The Consumer

In Edible-Alpha™ episode #18, Tera talks with Sara Parthasarathy and Partha Sabniviss, the married couple behind Flavor Temptations, an organic Indian recipe pack brand. Each recipe pack includes a traditional Indian recipe with the exact amounts of fresh, organic spices needed to cook the recipe. Originally branded as Ethnic Spicery, they changed their brand name to Flavor Temptations to fully communicate the joyful, family-building experience of making memories through Indian cooking so that their brand resonated more deeply with their target consumer. They also changed their packaging to match their brand promise, better share their values and to stand out on grocery store shelves. Because Flavor Temptations products don’t fit neatly into existing product categories, their products are sometimes placed in different sections of the grocery store, including the Indian/ethnic foods section, the bulk spices section, the health/wellness section or even the produce section. Flavor Temptations is honored to be one of 10 businesses in the 2017 Wisconsin Food and Beverage Association’s FaBCap accelerator to help aid them as they continue to grow.

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Edible Alpha Podcast Episode #17 – The Capital Conundrum of Rural Economic Development

Edible Alpha Podcast Episode #17 – The Capital Conundrum of Rural Economic Development

In Edible-Alpha™ Podcast Episode #17, Tera talks with Sam Rikkers, former Administrator of the Rural Business Cooperative Service at the USDA. Sam talks about how the USDA’s programs serve not just agricultural producers but also rural businesses and rural people more broadly since farmers need strong small-town economies, institutions and infrastructure. And, many of the […]

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Edible Alpha Podcast Episode #16 – Midwestern BioAg and The Business of Biological Farming

Edible Alpha Podcast Episode #16 – Midwestern BioAg and The Business of Biological Farming

In Edible-Alpha™ Podcast Episode #16, Tera talks with Leilani Zimmer-Durand. Leilani is Vice President of Education Initiatives at Midwestern BioAg, a company that provides farmers with consulting and products (mostly inputs) that help their farm’s yields, resiliency and profitability by using biological farming methods. Biological farming is treating your farm like an ecosystem and preserving […]

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Edible-Alpha™ Podcast Episode #15 – New Product Development and Rollouts For National Food and Beverage Brands: A Process

Edible-Alpha™ Podcast Episode #15 – New Product Development and Rollouts For National Food and Beverage Brands: A Process

In Edible-Alpha™ Podcast Episode #15, Tera talks with Brad Rostowfske, the Director of Industry Growth at FaB Wisconsin, the state’s food and beverage industry cluster organization. Brad worked at Oscar Meyer, Palermo’s and other companies in engineering new and existing food manufacturing plants before helping those companies develop new products in line with their brand […]

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Edible-Alpha™ Podcast Episode #14 – Shared-Use Kitchens And Their Tenants: A Shared Path to Financial Sustainability

Edible-Alpha™ Podcast Episode #14 – Shared-Use Kitchens And Their Tenants: A Shared Path to Financial Sustainability

In Edible-Alpha™ Podcast Episode #14, Tera talks with Adam Haen of FEED Kitchens, a shared-use kitchen that also serves as a business incubator for food businesses like small-batch bakers, sauce makers, caterers and food carts. They have 5 kitchens, including: a training kitchen, a specialty/meat kitchen, a bakery, a deli, and a vegetable kitchen. In […]

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Edible-Alpha™ Podcast Episode #13 – Considering Manufacturing In-House? Waste Can Be A Resource That Improves Your Food Business’ Bottom Line

Edible-Alpha™ Podcast Episode #13 – Considering Manufacturing In-House? Waste Can Be A Resource That Improves Your Food Business’ Bottom Line

In Edible-Alpha™ Podcast Episode #13, Tera talks with Travis Blomberg of WasteCap Resource Solutions about the consulting, software and other services they provide to their members and the business community to reduce, manage and capitalize on their various waste streams. WasteCap consultants encourage businesses to think of those streams as resources rather than purely waste. […]

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