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True “Disruption” of Food Is Difficult

True “Disruption” of Food Is Difficult

Consumer tastes, preferences and expectations around food are changing. People are demanding more healthy food while also sometimes making the foray into purchasing food items online, mostly non-perishable, potentially hollowing out the center of grocery stores. While there is a place for technology to enhance customers’ relationships with food, true “disruption” of the fundamental dynamics of the customer relationship is likely a difficult goal to realize.

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