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Food Companies Grow In Stair Steps, Not Incrementally

Food Companies Grow In Stair Steps, Not Incrementally

While established food companies can grow slowly and still be profitable, this is much harder, if not impossible, for emerging food companies. Food companies, because they deal in physical products often produced from a long and complex supply chain, grow in stair steps, not incrementally, in order to reach the right scale to be profitable. And, these companies often have to quickly leap up each step so they don’t run out of money, often with the help of outside capital.

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Chocolaterian Café – Financing Growth Into A Second Retail Location

Chocolaterian Café – Financing Growth Into A Second Retail Location

Chocolaterian Café, a successful growing business with (now) two locations, is a third place between work and home that specializes in dessert and wine. Founder and owner Leanne Cordisco wanted to remove existing debt, buy out a business partner AND build a second location. Expense projections were reaching $800,000 and doubts were beginning to arise as Cordisco had yet to learn that growth isn’t two times the money and time, but rather three times or more. Cordisco estimated that FFI’s Tera Johnson saved her two months of work and $8,000 to $10,000 in fees through her advice, experience and expansive network of private investors, bankers, an attorney and a Wisconsin SBDC financial expert (Dan Lemmer).

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Tera Johnson receives Chancellor’s Wisconsin Idea Award

Tera Johnson receives Chancellor’s Wisconsin Idea Award

MADISON – Tera Johnson, founder of the Food Finance Institute at the University of Wisconsin-Extension’s Division for Business & Entrepreneurship, was honored Sept. 21 with the 2017 Wisconsin Idea Award from UW Colleges and UW-Extension. The annual Chancellor’s Awards (see full list of winners) recognize partners, supporters and employees for their outstanding contributions to the […]

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Yumbutter – Clarifying A Business Model Path and Building a National Brand

Yumbutter – Clarifying A Business Model Path and Building a National Brand

Yumbutter’s Adrian Reif and Matt D’Amour wanted to change the business landscape but realized creating a movement of real change was an immense task. The Food Finance Institute helped D’Amour and Reif with navigating their business model path options in achieving the right growth and scale as well as securing financing. FFI’s Tera Johnson said, “I helped to clarify their business model path early on and aided them in understanding the process of becoming a national brand so they could sustainably achieve their commendable mission.” Yumbutter hopes to become a household name offering nutritious foods in a variety of categories while maintaining its vision of being the world’s most responsible food company.

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